Articles on: Facebook (Meta) Ads

I have Facebook configured in Messiah. Is there anything else I have to do?

``Messiah does the entire Facebook Pixel and Conversion API integration for you in a matter of clicks during onboarding for your first site. Additional sites can be added from the main dashboard at You can thank us later

Unfortunately thanks to iOS 14.5, there are still a couple of items inside Facebook Events Manager you must do (we can't control everything sorry).

Verify your domain inside Facebook Business Settings - click here to learn how

Setup Aggregated Events Management - click here for more
Ensure your events match those in Messiah and
Select the domain to track events against.
Prioritise events in terms of importance from greatest to least (this is how the FB AI learns what you most want to target and optimises accordingly).
Ensure the correct pixel is selected (the one you have setup in Messiah for this account).

Ensure your campaigns are tracking against the correct details so Messiah can function correctly - Key items to ensure are the same are
Destination Website URL (An Ad Settings)
Event (in AdGroup settings)
Facebook Pixel (In Ad Settings)

More information can be found by clicking here.

WIth those items in place, Messiah can now begin optimising your Facebook Ads!

Updated on: 30/11/2021

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