Question 1

I have Facebook configured in Messiah. Is there anything else I have to do?

Accepted Answer

``Messiah does the entire Facebook Pixel and Conversion API integration for you in a matter of clicks during onboarding for your first site. Additional sites can be added from the main dashboard at https://getmessiah.app/dashboard. You can thank us later :)

Unfortunately thanks to iOS 14.5, there are still a couple of items inside Facebook Events Manager you must do (we can't control everything sorry).

Verify your domain inside Facebook Business Settings - click here to learn how
Setup Aggregated Events Management - click here for more

Ensure your events match those in Messiah and
* Select the domain to track events against.
* Prioritise events in terms of importance from greatest to least (this is how the FB AI learns what you most want to target and optimises accordingly).
* Ensure the correct pixel is selected (the one you have setup in Messiah for this account).

Ensure your campaigns are tracking against the correct details so Messiah can function correctly - Key items to ensure are the same are

Destination Website URL (An Ad Settings)
Event (in AdGroup settings)
Facebook Pixel (In Ad Settings)

More information can be found by clicking here.

WIth those items in place, Messiah can now begin optimising your Facebook Ads!

Question 2

HOW TO: Configure Events - Advanced Variables

Accepted Answer

HOW TO: Configure Events - Advanced Variables

Please use the following instructions when configuring the advanced variables for events. We have provided some example syntax and will detail how to configure the 3 methods of tracking an event - Page Load, OnClick and OnSubmit.

Example Syntax (for reference with below instructions)

Demo

Message

PageLoad

Page Load

Form/Clicked Element – Empty

Changing Element -Empty

Event Data

Parameter

Select any from the drop-down list

[Content Id's selects the multiple value from the given selector]

Element Type

Static/Dynamic

Static Value

|| If Static is selected in Element type Enter Static value, “Website Name (Example: Facebook)”

Selector

Elements with their tag, if its class need to add “.” Or if it’s a ID need to add “#” in front of the values

Example using Example Syntax

|| Value: “.demoClass” (for Class)/ “#demoId”(for ID) Attribute (For retrieving custom attributes from the elements)

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